Where it all began
Tired of big pharma markups and outdated retail models in the optical industry, we set out to create an online-only brand that actually understands the lifestyle of contact lens wearers — ourselves included. We wanted to create a brand that was easy to communicate with and a community of people who felt like they could relate to it.
![dimple story](http://hk.dimplecontacts.com/cdn/shop/files/Dimple_ourstory_01_100x.jpg?v=1614404197)